This video, nearly entirely created with Lego blocks and stop-frame animation. This unique idea gives the video a very stylistic look, which's success won many nominations and awards, including the nomination for MTV's coveted "Video of the year".
The video is instantly recognisable as a White Stripes video due to their motif of only using the colours red, white and black on album covers and music videos. This is instantly clear from a a small section of the video. This is cleverly thought out, as without this colour scheme, it would be near impossible to recognise the band, and so the colour scheme is the link between the video and the band, which then allows us to wonder how the band is being represented.
Quoted from Wikipedia - "The White Stripes use a low-fidelity, do-it-yourself approach to writing and recording. Their music features a melding of punk and blues influences and a raw simplicity of composition, arrangement, and performance. The duo is also noted for their fashion and design aesthetic which features a simple colour scheme of red, white, and black." Simplicity, as this article states, is a key feature of the band. Most of their songs are written for two people, and they use very simple chord sequences in their songs. For proof, this song only uses three chords, in the sequence B A G A for the entire song. This is why the use of Lego suits the band so well. Lego is a very simple building tool, the original range only offering a small selection of colours and bricks, as can be seen in the video. Lego is also a very creative tool, allowing the user to create anything at all. The band is also original in the use of the idea. These are the three words I would use to describe how the band is represented in this video, which all tie in with the quote from above.
This use of links between the style, ideas and themes of the band to the video is something I will have to bear in mind when creating my own video, so that my video gives the viewer a conscious and unconscious idea of how the band/individual artists want to be portrayed.

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