My questionnaire

1. Thank you for taking the time to fill out this questionnaire.

   1. What is your age?

   10-19
   20-29
   30-39
   40-49
   50>

   I choose to target my questionnaire at people primarily between the ages of 12 and 55, as the people I thought would be able to/enjoy watching music videos, as well as enjoying the music should fall mainly inbetween this bracket.

   
   

   2. What is your gender?

   Male
   Female

   The order of these two answers is vitally important to some people, who would argue that choosing to place “Male” before “Female” suggests that the writers of the questionnaire see males as more important, especially as the order goes against the chronological order of the alphabet for the first letter - often a standard in questionnaires. Those people are slightly right. Society still sees males as the superior genre – turn the TV on and check if you like. The second reason is that the main focus of the video, parkour, is a predominantly male sport (not a single woman in the parkour group I filmed), and my actor is male. My questionnaire is now officially feminist-proof.

   
   

   3. How do you most commonly watch music videos? (Tick all that apply)
   
   Bands webpages
   Online streaming sites (Youtube, Yahoo! Music, etc)
   On demand TV
   Live TV
   Other

   This is to find out how my target audience watches music videos, which will indicate the most common habits of the audience (do they watch TV, or browse the Internet, for example). It also tells me where I should aim to place my video for the maximum effect.

   4. Why do you most commonly watch music videos? (Tick up to 3)
   
   Recommended by a friend
   Hype around it
   Interest in the song
   Interest in the artist
   Playlists
   Linked from an external website
   Linked from an internal website (i.e. recommended videos in Youtube)
   Through searching for a similar theme
   Live TV
   Other

   This question is to find out how my target audience most commonly finds music videos. This will hint at audience habits, advising me on how I should advertise.

   
   

   
   

   If an interviewee has over 5 points for the second section, I will use the rest of their results to find out the consumption habits of my target audience. This has affected the ordering of the questions, allowing me to read the second half first and then deciding if I need to read the rest of the questionnaire.

   
   

   5. Which of the following music genres do you listen to most? (Tick all that apply)

   Classical
   Electronic
   Emo
   Funk
   Jazz
   Metal
   Pop
   Punk
   R&B
   Rap
   Rock
   Alternative rock
   Other

   I spent a while choosing genres to include. A poll created by Microsoft (http://encarta.msn.com/media_701500349_761551614_-1_1/Music_Sales_in_the_United_States_by_Genre.html) showed me that rock, and the sub-genres of it, such as alternative rock and metal were easily the most popular, and so I split it down to some of its more popular and relevant sub-genres (although left rock in as for those who are particularly interested in specific forms of rock). The genres I am looking for are “Alternative rock”, “rock” and “Electronic”, awarding 2, 1, 1 points respectively.

   
   

   6. How interested are you in extreme sports?

   A lot
   Fairly
   Slightly
   Not at all

   This is a simple way to find out if a person could be interested in the themes of the video. I avoided the term Parkour because it might have confused the reader, and extreme sports is a related term everybody knows. I am relying on the audience having a rough idea of comparison for this question, as “how interested are you” is very vague, and could be considered in many ways. However, I could not find a simple way around this, and so am hoping the audience will have some common sense. The results should be reliable. I will award 3, 2, 1 and 0 points respectively.

   
   

   7. On average, how many music videos would you say you actively watch monthly? (paying attention to)

   40+
   20-39
   5-19
   Less

   This question was hard to write, as I had to bear in mind that different people watc h radically different amounts of music videos. How to find out if an individual is interested in music videos is also difficult as it is relative to other people. I need to therefore have a standard the interviewee can relate to, in this case, numbers. Those who watch 4 or less a month are not likely to be interested in watching more, and I also am catering to those who watch music TV, who could plausibly watch hundreds of videos in a month. It was then a matter of working out a figure in-between these two. I will award 3, 2, 1 and 0 points respectively.

   8. On average, how many music videos would you say you passively watch monthly? (not paying much attention to)

   40+
   20-39
   5-19
   Less

   This is more an extension of the last question, designed make it clear what the term “watch” means in this case, and to take into account people who watch music videos in the background, or as a way to listen to music. Either way, they are likely to at least glance at the video, which could stimulate some interest if the previous topics apply, and so I am giving a point for the top two answers, and none for those below.

   In total there are 11 points to be earned, where 5 are needed for a questionnaire to be marked as my potential target audience and read.