Wednesday, 9 September 2009

Digipack thoughts

I have started thinking about the promotional digipack which accompanies my music video. Firstly, I found out exactly what a digipack is. Quoted from About.com:
"Digipacks are a type of CD packaging made out of card stock or other heavy paper/cardboard material. Digipacks can flip open like a book, or it can have three parts, so that one portion of the packaging opens to the right and one to the left, with the CD in the center portion. Usually, the portion of the digipack that hold the CD is made of plastic like a traditional jewel case CD - the plastic part is simply attached to the paper background."














A couple of generic digiboxes.


This is news to me, as I had no idea that a digipack was different to a standard jewel case. This source does not mention that digipacks can also be DVD's, however, which is the first choice I will need to make when deciding what to make. The advantages of digipacks are that they can easily be customised, and can unfold several times without being thicker than the average CD/DVD jewel case.
It is worth mentioning that I would have a maximum of three disks, one for the single, one for the video, and one for bonuses and extras, although this really should be a part of one of the others.
I found some websites which make digipacks, including the creator's brand, Digipak.
http://www.digipak.com/
http://www.agivdsteeg.com/
http://www.hellmanproduction.com/
http://www.discpack.co.uk/
http://www.mpo.co.uk/
On these sites are examples of interesting and unique designs, showing how they can unfold, revealing several pages of information, as well as place for at least one CD/DVD.









Some more interesting takes on the style, featuring one with magnets, another with holes, some interesting shaped designs, and one which doubles as a book.

After deciding the 3D aspect of the product, I will need to decide on the 2D, namely the front cover, and the designs on the inside. My first thoughts are to look back at my previous post "Motifs In Cover Art", which showed me that single covers (if I choose to release a CD single) nearly always have the same theme as on the CD the single came from. This leads me to light graffiti using sparklers, and inverting the footage. I could use the figure on the cover, and change the style, but this is uncommon, and also does not fit with the theme of the video, which should count for something. Possibly a figure written in light doing parkour? this leads me to DVD. If I chose to do this, I would have to revolve the design around the style of the video, keywords of which are: twilight, parkour, light trails.




















Some are styled to the point of pretension (the U2 one was bound to be). The first, U2 one is proof of a style being carried though to all aspects. Working the design of the actual CD into the box is something to think about too. A couple of examples (which google images cannot find) are guitar hero (3?)'s CD being made to look like a vinyl. Another game, Metroid Prime, had a disk which looked like a circular character from the game.

1 comment:

  1. This research indicates Tom's sustained commitment, enthusiasm and talent. Tom did this at the beginning of Year 13 - this suggests he is an inspired student.
    Level 4 - a pleasure to read and always informative.

    17 November 2009 07:59

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