"As for age/sex of our listeners... it's quite hard to tell as we don't really sell enough to have statistcally meaningful analytics. We seem to have a lot of people in the 25-35 age range, with 15-25 and 35-45 probably coming joint second. But that could equally reflect the general demographics of the sites we are present on, rather than us specifically. Possibly more females among our younger listeners (up to 20) and more males among the older ones. Equally, we seem to get a lot of listeners from America, especially California and the West Coast. But again, this could just reflect the browsing habits of those people, so maybe they are more likely to find our stuff...
I have no idea what our genre is! I guess it's broadly 'alternative' (in the proper sense of the genre), but it's hard to say beyond that. It's has a lot of electronica, but not enough to be in the 'electronic' genre. It's kind of not quite rock and not quite pop... although some of our songs tip over into one or the other. I don't mean to sound like one of those insecure bands who say "oh we don't have a style". I think we do, but I suspect it falls in between the big genre names... or it's just hard for me to have perspective."
There you have it. This target audience fits the style of the video, especially in the 15-25 year olds range, given the parkour, which is a street sport that mainly appeals to young people (although from the feedback I have had, still appeals to older people, but are turned off by the inaccessibility of the sport too them. For my purpose, which is to get the "wow factor", 15-45 year olds will be perfect. The genre backs up my previous choices, such as the one not to use the band in the film - "a lot of electronica" is not a style of music which tends to have much of the artist in their videos. (It tends to be a genre where the videos are more interesting and break the mould)
There you have it. This target audience fits the style of the video, especially in the 15-25 year olds range, given the parkour, which is a street sport that mainly appeals to young people (although from the feedback I have had, still appeals to older people, but are turned off by the inaccessibility of the sport too them. For my purpose, which is to get the "wow factor", 15-45 year olds will be perfect. The genre backs up my previous choices, such as the one not to use the band in the film - "a lot of electronica" is not a style of music which tends to have much of the artist in their videos. (It tends to be a genre where the videos are more interesting and break the mould)
Audience demographic a little vague, when you're doing formal audience research it is important to identify primary target audience.
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